The Amalfi Coast is one of the most inspiring and surprising stretches of the Mediterranean coastline and Positano is the jewel in the crown. With its pretty coloured villas, winding cobbled streets, a quaint little beach and plenty of café's, restaurants and boutiques, Positano is the pin-up of the coast.
A dramatic approach
If you are driving from the west, Positano is the first town you will come across. No journey here is dull; seen from the sea, Positano is set in a dramatic vertical panorama of colours with breath-taking cliffs and vivid painted Mediterranean houses against a backdrop of the blue sea.
The town has been popular with an group of travellers since the early 20th century, attracting poets, artists, authors and celebrities alike. It is not hard to guess why they chose it as their preferred holiday destination. The pastel colours give the town a theatrical feel not found elsewhere on the coast and with world-class restaurants, boutiques and statement villas and hotels, the town still attracts a smart, affluent crowd.
What to see and do
Much has been written about this area of Italy but it isn’t all glitz and glam. In the town, the cathedral and the 13th century Church of Santa Maria Assunta are worth a visit. The surrounding landscape is simple and sumptuous; full of vineyards, lemon trees and olive groves with explosions of bougainvillea.
For a relaxing break, the main beach, Spiaggia Grande, is one of the largest on the Amalfi Coast and great to watch the world go by. Positano's Fornillo beach, which can be reached via a coastal path, is a more peaceful spot and perfect to spend a lazy afternoon in the Mediterranean sun.
There are many other paths leading to the little mountain districts above Positano, perfect for those looking for a walk with spectacular and dramatic views.
For those wishing to venture further afield, a wander down to the harbour will give access to a number of boats, where you can explore some of the little bays in the area or visit other famous places along the coast.